Established in 1991, Alvin G. & Co. was the vision of Alvin Gottlieb, who was the son of the legendary David Gottlieb, founder of the original Gottlieb pinball dynasty. This venture marked the family’s re-entry into the pinball business after the original Gottlieb company had been sold in the 1970s. Due to legal restrictions, the use of the Gottlieb name was off the table, necessitating a new brand identity. The company set up its manufacturing operations in a warehouse located to the west of the Gottlieb Memorial Hospital in Melrose Park, Illinois. However, by 1994, just a short three years after its inception, Alvin G. & Co. shut its doors, having produced a limited series of pinball tables.