Atari Pinball, a division of the well-known video game company Atari, entered the pinball market in the mid-1970s. Founded in 1976, Atari Pinball aimed to leverage the company’s expertise in electronic gaming to innovate in the pinball industry. Their first machine, The Atarians, was released in 1976 and featured early electronic sound effects and a digital scoring system, distinguishing it from the predominantly electromechanical machines of the time. In 1979, Atari released Superman, which became their most famous and successful pinball machine. Known for its wide-body design, Superman offered a unique and immersive gameplay experience that set it apart from standard pinball machines. Despite these innovations, Atari Pinball struggled to gain a strong foothold in the market and ceased pinball production in 1979. Although their time in the pinball industry was brief, Atari Pinball’s integration of electronic technology helped pave the way for future advancements in pinball design.