Founded in 1932, Bally Manufacturing Corporation, originating from Lion Manufacturing, quickly became a leader in pinball game production with their debut game, “Ballyhoo.” While they dabbled in other arenas, their strength remained in gaming. After a brief downturn in the late 1950s, they rebounded in the 1960s, later merging with Midway Manufacturing by 1969.

In the late 1970s to 1980s, the consolidated entity, Bally/Midway, secured licenses for iconic games like Space Invaders and Pac-Man. Bally/Midway was acquired by competitor Williams Electronics in 1988. Williams continued with the Bally pinball brand until 1999 when parent company WMS Industries ended pinball production. The Bally and Williams pinball rights have since been licensed out, with Planetary Pinball Supply holding them from 2014 onwards.