Sega Pinball, a division of the Japanese video game giant Sega, entered the pinball market in 1994 after acquiring Data East Pinball. They quickly became known for high-quality machines featuring popular licenses. In 1995, Sega released Batman Forever, notable for its extra-large dot-matrix display and fast-paced gameplay. Another standout machine, Apollo 13, introduced in 1995, featured a groundbreaking 13-ball multiball mode. Despite their innovative designs and successful licensed themes, Sega Pinball faced intense competition and market challenges, leading to the company’s sale in 1999 to Gary Stern, who then founded Stern Pinball, Inc. While Sega Pinball’s time in the industry was brief, their machines are remembered for their creativity and technological advancements.