Rawhide, released in 1979 by Stern Electronics, is a quintessential late-era electromechanical machine that transports players to the dusty trails of the American West. Designed by the collaborative trio of Albin Peters, Jerry Koci, and Wendell McAdams, the game channels the rugged aesthetic of the frontier with iconic artwork by Christian Marche. As a four-player EM machine utilizing traditional reel scoring, it offers a tactile, rhythmic experience that stands in stark contrast to the emerging digital wave of the late 70s, making it a prized find for collectors looking to capture a specific moment in pinball’s transition period.
The playfield layout is a masterclass in classic geometry, featuring a balanced array of two pop bumpers and two slingshots that keep the ball moving with unpredictable energy. To keep the western theme front and center, the game incorporates a captive ball and a spinning target, both of which demand precision shooting to maximize scoring potential. Players must navigate five standup targets and three rollover buttons while aiming for the two strategically placed kick-out holes. These features create a high-stakes environment where mastering the bounce and timing of the two flippers is essential for survival on the range.
With a confirmed production run of only 1,200 units, Rawhide represents a rare slice of Stern’s early history. While it lacks the complex rulesets of modern machines, its strength lies in its simplicity and the satisfaction of slamming the ball into the spinning target or nailing a kick-out hole to boost your score. For those who appreciate the mechanical clatter of reels and the straightforward pursuit of a high score, Rawhide remains a sturdy, engaging piece of arcade Americana that demands steady nerves and a sharp eye.