Established in Chicago, Illinois, by David Gottlieb in 1927, Gottlieb began as a pioneer in the pinball machine industry. The company is renowned for introducing groundbreaking features to pinball, most notably the “flippers” in 1947 with their game, Humpty Dumpty. As they evolved, Gottlieb transitioned from mechanical to electromechanical machines, setting industry benchmarks like the 3-inch flippers in the 1970s. While Gottlieb underwent various ownership changes, including an acquisition by Columbia Pictures in 1976, its legacy continued. The company, later known as Premier Technology, upheld the Gottlieb name in pinball manufacturing until its closure in 1996.