Gottlieb, established in 1927 by David Gottlieb, initially produced mechanical pinball games and later became one of the leading manufacturers in the industry. In 1947, Gottlieb introduced Humpty Dumpty, the first pinball machine to feature flippers, which fundamentally changed the way pinball was played. The company continued to innovate with machines like Black Hole in 1981, known for its groundbreaking lower playfield and complex gameplay. In 1982, Gottlieb released Haunted House, which featured a triple-level playfield, another first in pinball history. Gottlieb was a pioneer in the industry, introducing many firsts in pinball design. Although the Gottlieb brand ceased production in 1996, its influence on pinball remains significant.